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Friday, January 9, 2009

American Express Black Card known as the Centurion Card

By Gray Rollins

If you have never heard of the American Express Black Card or the Centurion card as it is often called maybe it is because this card is exclusively for those who meet the strictest of standards set by American Express. This is an exclusive credit card for those who have an income and credit rating unlike most of the country.

Centurion card offers direct access to a wide range of exclusive privileges and benefits, but in order to avail it, a certain criteria should be met. Aside from the necessary requirements, an applicant should pay an initial fee of $5000 plus the annual fee of $2500 for a total of $7500.

As with anything new or different, a sort of urban legend started to circulate about the 'black credit card'. The legend said there was a black credit card that allowed celebrities and persons of high rank unlimited credit and the ability to visit very high class stores after business hours. The unconfirmed reports first started being spread in the 1980s. The truth of the matter was it was not a credit card at all but an information card that had American Express Travel numbers as well as hotel assistants services numbers.

It was also rumored that the black credit card enables the cardholder to buy anything in any establishments or avail of any luxurious services. Since it was just a mystery, the card never really existed and nobody ever really had it.

American Express used the rumors that had circulated about the black card that was so special to start the Centurion card in the fall of 1999. This card was only available to those who had the Platinum card and instead of being made of plastic; this card was made of metal.

American Express sends invitations to qualified cardholders. Once the cardholder is qualified to have met the criteria, he will then be invited to avail the Centurion card. For cardholders located in different countries, they can also be qualified as applicants by the American Express through sending the invitation. The Platinum card will serve as the exclusive "invitation only" Centurion Card that is electronically linked to the American Express.

Because of its expensive charges, from its introductory annual charge of $1000, it has now been raised to $2500, only those who are rich and financially powerful individuals and celebrities are qualified to avail it. Among the first recipients of the Centurion Card was Jerry Seinfeld, a comedian and a former spokesperson of the American Express.

As long as there are urban legends circulating, the ones about the Centurion black credit card will probably persist. The tales of exclusive stores being closed for the whim of one person who wanted them all to himself to shop are only part of the rumors that have been told. Until a new rumor comes along to take the place of the old ones or people tire of the stories surrounding the black credit card, the tales will get more elaborate. Who knows what will be next?

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