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Thursday, November 27, 2008

How To Leverage Web 2.0 To Get Top Rankings

By Brian Armstrong

Using social bookmarking or social media websites is a relatively easy way to get traffic to your website. These resources can be used very successfully to not only help your website with getting direct traffic from these sites, but also help with getting your website into the search engines for the keywords you're going after.

The first step to any of this is to get your website blog post completed or your article done or any page on your website ready for your target audience. Once the page itself is done and ready to be "bookmarked". This is a simple process of adding links back to your page.

Once you're ready to go with your blog post or article, you'll need to setup new accounts with the social bookmarking sites you can find on socialmarker.com. The advantage of using a service like this is that you'll be able to bookmark your articles or blog posts with one main website instead of having to repeat the process and visit multiple websites with each bookmarking process.

There are a few different components to these bookmarking sites that you'll need to consider. The first thing that you'll be prompted with is the title. Ideally this title is going to have your main keyword phrase in the title itself. However, the title should match the title of the blog post or article.

Your description is one of the more important things you'll include in these bookmarks. The main reason is because the description is usually what is going to get those clicks back to your website. This means your description should have a strong call to action that gets you clicks.

The URL is your web address of the page you're bookmarking. Do NOT use only the domain name. Make sure you are using the actual web address of the specific page you're trying to get bookmarked. If you don't do this, you'll get errors on several of the sites complaining that you've already or someone has already bookmarked that domain or that main page.

Tags are another thing you'll be prompted for when bookmarking your sites. These tags are basically keywords, usually 1-2 word keyword phrases that can be used to identify relatively broadly the article or blog post. As tags, you should use both a main keyword phrase that you're trying to get ranked as well as some of the more broad keyword phrases that better represent what people on these social bookmarking sites will actually search for. These sites are a lot like a search engines that people use to find very relevant updated content on their search topics.

These techniques are good ways to get rankings in the search engines. Obviously there are some things that make getting ranked in the search engines very valuable and if you can not only get your main website ranked, but get several of these secondary pages ranked that will ultimately allow you to dominate the search engines.

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