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Saturday, January 10, 2009

How To Get Web 2.0 Sites To Link To You

By Brian Armstrong

Using social bookmarking or social media websites is a relatively easy way to get traffic to your website. These resources can be used very successfully to not only help your website with getting direct traffic from these sites, but also help with getting your website into the search engines for the keywords you're going after.

The first thing you'll need to do is create the original content you're attempting to get ranked into the search engines. Obviously you'll have to have something before you can bookmark it or add it to social media websites. So, do your keyword research and then begin to create your blog post.

There's a site you can use called socialmarker.com which will help you get started with social bookmarking. What this site does is allow you to quickly bookmark one article or blog entry on multiple sites. It frames each of the "add bookmark" pages then allows you to click and drag the same description, URL, and tags into each of the bookmarking sites. The first time you go to this site, if you haven't already, you'll need to add new accounts for the bookmarking sites you'd like to use.

There are a few different components to these bookmarking sites that you'll need to consider. The first thing that you'll be prompted with is the title. Ideally this title is going to have your main keyword phrase in the title itself. However, the title should match the title of the blog post or article.

When you bookmark your site, you'll also be prompted with a description that you'll want to include which should have in it your keyword phrases as well. This description should also be a strong call to action. People will often read or scan this description and make their decision on whether they click through or not. These social bookmarking sites are still another click away from your website.

The url or web address that you're prompted for should be relatively self-explanetory. In any case, you need to make sure that you're using the web address of the exact blog post instead of just the main domain name of the website.

Tags are another thing you'll be prompted for when bookmarking your sites. These tags are basically keywords, usually 1-2 word keyword phrases that can be used to identify relatively broadly the article or blog post. As tags, you should use both a main keyword phrase that you're trying to get ranked as well as some of the more broad keyword phrases that better represent what people on these social bookmarking sites will actually search for. These sites are a lot like a search engines that people use to find very relevant updated content on their search topics.

These social bookmarking sites are a great way to get relevant links back to your sites and depending on which ones you use will have a very high "authority" in the eyes of the search engines. These sites can also help you generate a significant amount of traffic all by themselves. The majority of these sites also allow you to create profiles in which you can usually add links to whatever site you want to as well which will also help with the search engines and your overall traffic strategy.

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