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Sunday, December 21, 2008

How To Achieve Top Rankings With Social Media Sites

By Brian Armstrong

You may have heard about social networking or social media marketing. These are basically websites that you can use to give people information about your site and do so in a way that you can targeted traffic back to your site. The best way to learn this social marketing is to actually do this yourself on your site.

The first thing you'll need to do is create the original content you're attempting to get ranked into the search engines. Obviously you'll have to have something before you can bookmark it or add it to social media websites. So, do your keyword research and then begin to create your blog post.

You'll need to setup new accounts because you most likely haven't done this before. Start at socialmarker.com and get the new accounts setup by the recommendations they make there. These sites are typically very well respected with a high authority as it relates to how they're judged by the search engines.

The title should have your main keyword phrase and the title of your blog post or article. These may match some of the time, or most of the time, but when you don't have the keyword, add it unless it makes the keyword too long.

When you bookmark your site, you'll also be prompted with a description that you'll want to include which should have in it your keyword phrases as well. This description should also be a strong call to action. People will often read or scan this description and make their decision on whether they click through or not. These social bookmarking sites are still another click away from your website.

The URL is your web address of the page you're bookmarking. Do NOT use only the domain name. Make sure you are using the actual web address of the specific page you're trying to get bookmarked. If you don't do this, you'll get errors on several of the sites complaining that you've already or someone has already bookmarked that domain or that main page.

Tags are another thing you'll be prompted for when bookmarking your sites. These tags are basically keywords, usually 1-2 word keyword phrases that can be used to identify relatively broadly the article or blog post. As tags, you should use both a main keyword phrase that you're trying to get ranked as well as some of the more broad keyword phrases that better represent what people on these social bookmarking sites will actually search for. These sites are a lot like a search engines that people use to find very relevant updated content on their search topics.

These are some relatively easy ways to get traffic back to your website. One of the things about this is that it becomes difficult to stay organized. I personally don't try too hard to stay organized on this as I do have analytics installed on my website so I can track where most of my traffic comes from. You'll tend to see patterns that some sites will work better than others at generating traffic.

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